今天要介紹這本書：E-COMMERCE 2014 10-E (G-PIE)-



相信手機的出現應該改變很多人的習慣，其中

對我影響最大的應該是消費習慣吧，尤其在大螢幕的手機出現後

我幾乎什麼東西都會先在網路看評價，然後貨比三家後就下手。

3C的產品我都會到PChome、momo購物、瘋狂賣客等等去比價，

買書通常是去博客來或是pchome，這兩家的價格都差不多，就看大家的習慣。

至於在網路上購物有什麼好處呢？

方便、快速、累積點數、轉購物金

博客來商品網址: E-COMMERCE 2014 10-E (G-PIE)-

E-COMMERCE 2014 10-E (G-PIE)-內容描述:

這本書大致的內容整理如下：



The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.

This text highlights the following themes and content: Headlines1. The mobile, digital Internet platform finally arrives, offering location-based services, movies, books, shopping, and payment 2. Social networks such as Twitter and Facebook continue their exponential growth, laying the groundwork for a “social E-commerce platform,” and continued expansion of social marketing opportunities 3. Online privacy continues to deteriorate, driven by a culture of self-revelation and powerful technologies for collecting personal information online 4. Internet security risks increase; cyberwarfare becomes a national security issueBusiness1. Coming out of the recession, E-commerce revenues surge by 12% in 2010–faster than traditional retail 2. Internet advertising also rebounds from the recession 3. E-books finally take off, supported by the iPad, Kindle, Nook, and iPhone 4. Watching TV and movies online becomes a reality (Netflix, Hulu.com), as Internet distributors, and Hollywood and TV producers strike deals for Web distribution with the protection of intellectual property 5. 'Free' and 'Freemium' business models compete to support digital contentTechnology 1. Smartphones, netbooks, and E-book readers–along with associated software applications, and coupled with 3G and 4G cellular network expansion–fuel rapid growth of the mobile digital platform 2. Investment in cloud computing increases, providing the computing infrastructure for a massive increase in online digital information and E-commerce 3. Touch interface operating systems emerge: Apple's iPhone, and Google's Android and Chrome operating systems enter Microsoft's traditional Windows market 4. The cost of developing sophisticated Websites continues to drop due to declining software and hardware prices and open source software tools 5. Cellular network capacity is challenged by the rapid expansion in digital traffic generated by mobile devices 6. Internet telecommunications carriers support differential pricing to maintain a stable Internet; opposed by Net neutrality groups pushing non-discriminatory pricingSociety1. Continued growth of the mobile, 'always on' culture in business and family life 2. Congress considers legislation to regulate the use of personal information by social networking sites and Internet advertising agencies 3. Intellectual property issues remain a source of conflict with significant movement toward resolution in some areas, such as Google’s deal with publishing industry, and Apple's deal with E-book publishers 4. P2P piracy traffic declines as streaming videos and music gain ground, although digital piracy of online content remains an issue 5. Governments around the world increase surveillance of Internet users and Websites in response to national security threats; Google leaves China over censorship and security issues 6. Most new Internet growth occurs in Asia and China although E-commerce growth lags in emerging markets due to the absence of payment systems 7. Localization of Web increases, resulting in a multi-national and multi-lingual Internet contrary to early ambitions 8. Venture investing in E-commerce start-ups continues at a low pace, yet entrepreneurial startup firms are as numerous as ever because of falling technology costsChapter-Opening Cases. In order to help students see how the topics they’re going to read work in the real world, each chapter opens with a case y about a leading E-commerce company. These cases relate the key objectives of the chapter to a real-life E-commerce business venture. Some of hte companies featured include:1. Netflix 2. Facebook 3. Twitter 4. Volkswagen“Insight On” Cases. Each chapter contains two or three short real-world cases that illustrate the themes of technology, business, and society. These cases provide students with a rich understanding of e-commerce and up-to-date coverage of leading controversies and developments. Some of the topics these cases address are: 1. Cloud computing 2. The ability of governments to regulate Internet content 3. The security risks involved with using smartphones 4. Social operating systemsChapter-Closing Case Studies. Each chapter concludes with a case study based on a real-world organization. These cases help refresh students’ understanding of chapter concepts by having them apply their knowledge to concrete problems and scenarios such as: 1. Pandora's use of the freemium business model 2. The marketing strategies of ExchangeHunterJumper.com, an innovative start-up business 3. Behavioral targeting and real-time advertising 4. How OpenTable created a national market in restaurant reservationsProjects. At the end of each chapter are a number of projects that encourage students to apply chapter concepts using higher-level evaluation skills. Many of these projects make use of the Internet and require students to present their findings in an oral presentation or written report. For example, students may be asked to evaluate publicly available information about a company’s financials at the SEC website, assess payment system options for companies across international boundaries, and/or search for the top ten cookies and the sites

E-COMMERCE 2014 10-E (G-PIE)-這本書的作者與出版社如下:





  • 出版社：全華圖書

    新功能介紹

  • 出版日期：2014/01/01
  • 語言：英文



看了商品的介紹，應該很想下手吧～

心動不如馬上行動，趕緊到博客來購買E-COMMERCE 2014 10-E (G-PIE)-



↓↓↓限量特惠的優惠按鈕↓↓↓



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trivago是目前全球最大的飯店搜尋引擎，在台灣叫做 triago Taiwan，trivago集合全球的數據資源，大量與國際知名訂房網站合作：如Booking.com，Agoda，Hotels.com及Expedia等等。trivago每天從超過200個訂房網站上比較超過700,000間飯店，致力於成為使用者搜尋物美價廉住宿的第一首選。

花個三分鐘就可以搞定您住的問題，立即點選 >>triago Taiwan

使用者不需要花時間一間間的訂房網站慢慢比價找飯店，trivago可以一次直接搜尋幾百間訂房網站上的價格。 trivago是個集合型搜尋引擎 (Meta-Search)，就像一個專業搜尋住宿優惠的Google搜尋引擎。當您輸入搜尋目標，我們將會用這些關鍵字從資料庫以及和我們合作的訂房網站上搜尋相對應的資訊，呈現給您的會是我們搜尋機器人整理好，清楚且中立所選擇出來的飯店資訊 (包含飯店價格、圖片、飯店描述以及評論)。使用者還可以使用我們熱門的搜尋條件來做飯店星級、平價等等的二重篩選。我們不收廣告費用，因此我們的立場並不會被左右。我們最主要的目標就是用最快的速度提供用戶最清晰最划算的飯店相關資訊。 使用者利用trivago找出理想的飯店價格後，將會被系統引導到提供最划算價格的訂房網站。trivago是訊息提供者，使用者是在訂房網站上訂房，trivago不會留下任何使用者與訂房網站的交易資料。

資料整理：http://www.atourbus.com/archives/43303


trivago成立：2006年

trivago台灣上線日期：2014年5月

trivago員工人數：約700人

平台上線國家數：49個國家25種語言

trivago是目前全球最大的飯店搜尋引擎，集合全球的數據資源，大量與國際知名訂房網站合作：如Booking.com，Agoda，Hotels.com及Expedia等等。trivago每天從超過200個訂房網站上比較超過700,000間飯店，致力於成為使用者搜尋物美價廉住宿的第一首選。

使用者不需要花時間一間間的訂房網站慢慢比價找飯店，trivago可以一次直接搜尋幾百間訂房網站上的價格。

trivago是個集合型搜尋引擎 (Meta-Search)，就像一個專業搜尋住宿優惠的Google搜尋引擎。當您輸入搜尋目標，我們將會用這些關鍵字從資料庫以及和我們合作的訂房網站上搜尋相對應的資訊，呈現給您的會是我們搜尋機器人整理好，清楚且中立所選擇出來的飯店資訊 (包含飯店價格、圖片、飯店描述以及評論)。使用者還可以使用我們熱門的搜尋條件來做飯店星級、平價等等的二重篩選。我們不收廣告費用，因此我們的立場並不會被左右。我們最主要的目標就是用最快的速度提供用戶最清晰最划算的飯店相關資訊。

trivago是目前全球最大的飯店搜尋引擎，集合全球的數據資源，大量與國際知名訂房網站合作：如Booking.com，Agoda，Hotels.com及Expedia等等。trivago每天從超過200個訂房網站上比較超過700,000間飯店，致力於成為使用者搜尋物美價廉住宿的第一首選。

使用者利用trivago找出理想的飯店價格後，將會被系統引導到提供最划算價格的訂房網站。trivago是訊息提供者，使用者是在訂房網站上訂房，trivago不會留下任何使用者與訂房網站的交易資料。

使用者不需要花時間一間間的訂房網站慢慢比價找飯店，trivago可以一次直接搜尋幾百間訂房網站上的價格。 trivago是個集合型搜尋引擎 (Meta-Search)，就像一個專業搜尋住宿優惠的Google搜尋引擎。當您輸入搜尋目標，我們將會用這些關鍵字從資料庫以及和我們合作的訂房網站上搜尋相對應的資訊，呈現給您的會是我們搜尋機器人整理好，清楚且中立所選擇出來的飯店資訊 (包含飯店價格、圖片、飯店描述以及評論)。使用者還可以使用我們熱門的搜尋條件來做飯店星級、平價等等的二重篩選。我們不收廣告費用，因此我們的立場並不會被左右。我們最主要的目標就是用最快的速度提供用戶最清晰最划算的飯店相關資訊。 使用者利用trivago找出理想的飯店價格後，將會被系統引導到提供最划算價格的訂房網站。trivago是訊息提供者，使用者是在訂房網站上訂房，trivago不會留下任何使用者與訂房網站的交易資料。

trivago是目前全球最大的飯店搜尋引擎，集合全球的數據資源，大量與國際知名訂房網站合作：如Booking.com，Agoda，Hotels.com及Expedia等等。trivago每天從超過200個訂房網站上比較超過700,000間飯店，致力於成為使用者搜尋物美價廉住宿的第一首選。

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